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HUGO BOSS is one of the market leaders in the upper premium segment of the global apparel market. It focuses on developing and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the company generated with almost 14,000 employees net sales of EUR 2.7 billion in fiscal year 2016.

The fascinating brand world of HUGO BOSS covers a comprehensive product range encompassing modern apparel, elegant eveningwear and sportswear as well as shoes and leather accessories. Licensed fragrances, eyewear, watches, childrens fashion, home textiles and writing instruments round out the ranges.

The HUGO BOSS Group has set itself the objective of continually increasing the appeal of its brands. To achieve this, it employs targeted marketing measures, increasingly in digital channels. To convey brand values such as dynamism, perfection and precision in an ideal way, the sponsorship activities of HUGO BOSS focus on premium sports such as golf, Formula 1, sailing and football. Sponsorship of cultural events is a further key area of the Groups brand communications, with the Group seeking to create common ground between art and fashion with respect to design, aesthetics and creativity. The Company also emphasizes these vital attributes through high-profile fashion events in the worlds fashion capitals.

As a globally active group, the Company sells its collections in 127 countries around the world. HUGO  BOSS has significantly expanded its own retail operations in recent years to respond to the needs of its customers in as individual a manner as possible. At the end of the year the Group operated 442 freestanding retail stores around the world.  In addition, HUGO BOSS sells its collections in shops-in-shops in department stores and outlets. There is also a strong focus on e-commerce business and its links to bricks-and-mortar retail stores. Customers from a total of 11 countries Germany, Great Britain, France, Spain, Italy, the Netherlands, Belgium, Austria, Switzerland, the U.S. and China are able to order articles via the online store. HUGO BOSS products can be bought at around 6,600 wholesale points of sale. Including its own freestanding stores, the Group has 7,700 points of sale.


In fiscal year 2016, 62% of Group sales were generated in the own retail business. Wholesale business contributed 35% to Group sales. The remaining 3% of sales were generated from licenses.

The Groups own production plants are located in Izmir (Turkey), the Groups largest facility with 3,777 employees in 2016, Metzingen (Germany), Radom (Poland) and Morrovalle (Italy). The main focus in Izmir is on the production of particularly high-quality products such as suits, jackets and shirts. Furthermore, all tailored womenswear is manufactured in Izmir. The Metzingen site is used as a development and a production facility. Apart from prototypes and sample pieces, its Technical Center mainly produces suits, jackets and trousers in small series. In particular, HUGO BOSS tailors its made-to-measure and full-canvas suits in Metzingen, which therefore qualify globally for the Made in Germany label.

In addition, for selective product groups, HUGO BOSS conducts business with a network of trusted and carefully selected partners worldwide who provide long-lasting expertise of textile processing and modern technologies. These partners not only meet the Companys high quality standards but comply with internationally recognized labor and social standards. To ensure the compliance of these standards regular audits are conducted by both the Companys own auditors and external, experienced service partners.

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